Topics for Discussion
1. Moving from Dreams to Goals (Name it to Claim it)
- Defining your dream
- Setting long term goals
- Setting short term goals
2. Preparing for Business
- Assessing your current situation
- Work space, tools, resources and planning
3. You Are a Small Business Entrepreneur
- Creating a business plan
- Creating your team of professionals
4. The Art of Asking
- How to reach out to venues, promoters, talent buyers
- Building your network of referrals
5. Promotional Materials
- Your website, photographs, branding and story
6. The Art of Negotiating
- Building relantionships and networking
- Win-win negotiation
- Putting yourself in their shoes
7. The Art of Touring
- Tour budgets
- Creative tour planning
- Audience Development
8. Funding Sources
- Defining hard and soft tickets
- Grants and sponsorships
9. Internet Marketing
- Techniques for Social Networks
- E-mail Campaigns
10. Attitude
- The Power of Optimism
- Ethics, Integrity, Honesty and Loyalty