Os Negócios da Música para Músicos

Topics for Discussion

1.  Moving from Dreams to Goals (Name it to Claim it)

  • Defining your dream
  • Setting long term goals
  • Setting short term goals

2.  Preparing for Business

  • Assessing your current situation
  • Work space, tools, resources and planning

3.  You Are a Small Business Entrepreneur

  • Creating a business plan
  • Creating your team of professionals

4.  The Art of Asking

  • How to reach out to venues, promoters, talent buyers
  • Building your network of referrals

5.  Promotional Materials

  • Your website, photographs, branding and story

6.  The Art of Negotiating

  • Building relantionships and networking
  • Win-win negotiation
  • Putting yourself in their shoes

7.  The Art of Touring

  • Tour budgets
  • Creative tour planning
  • Audience Development

8.  Funding Sources

  • Defining hard and soft tickets
  • Grants and sponsorships

9.  Internet Marketing

  • Techniques for Social Networks
  • E-mail Campaigns

10.  Attitude

  • The Power of Optimism
  • Ethics, Integrity, Honesty and Loyalty